Vice President | Principal Rocketeer
PR & BRAND ENGAGEMENT
Bio: Bob brings 25+ years of PR and marcom experience to “Mission Control” — both from an agency and client perspective. A rare PR person with an MBA and solid branding credentials, Bob has used earned media, influencer marketing and engagement to build some of the world’s biggest brands (LevI-Strauss, DIRECTV, Hilton, Mazda and Cedar Fair) and has a special appetite for food and CPG (California Avocados, Chicken of the Sea, Bumble Bee and Kashi). He has served as the PR agency lead for Dole for a decade – yet still loves the challenge of creating a next generation of Rocketeers who love their fruit and veggies.